Terms of Use

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Welcome and thank you for your interest in Get Blue! Gain clarity today. Build longevity for tomorrow. 

These Terms of Use (“Terms”) govern your access to and use of the Get Blue websites, mobile applications, software, membership services, and related offerings (collectively, the “Services”) provided by Get Blue LLC (“Get Blue,” “we,” “us,” or “our”). By creating an account, purchasing a membership, or using the Services, you agree to be bound by these Terms.

If you do not agree, do not access or use the Services.

1. IMPORTANT NOTICES AND DISCLAIMERS

1.1. NOT MEDICAL ADVICE; NO DOCTOR-PATIENT RELATIONSHIP

Get Blue provides information, lifestyle guidance, habit support, and wellness insights. The Services are not medical advice and are not intended to diagnose, treat, cure, or prevent any disease.

Get Blue is not a medical provider and use of the Services does not create a doctor-patient relationship.

If Get Blue offers access to third-party clinicians, medical groups, lab services, or other professional services, such services are governed by separate terms and notices (including Medical Group Privacy Practices and Informed Medical Consent) and any relationship is between you and that third party.

1.2. EMERGENCY SITUATIONS

1.3 NO GUARANTEES

Health outcomes depend on many factors. We do not guarantee any specific results, improvements, or outcomes. Any insights, explanations, recommendations, prioritizations, or other outputs generated by the Services are informational only and may not account for all individual circumstances, conditions, or factors. You acknowledge that reliance on such outputs is at your own discretion and risk.

2. ELIGIBILITY AND ACCOUNT REGISTRATION

2.1. ELIGIBILITY

You must be at least 18 years old to use the Services. By using the Services, you represent and warrant that you meet this requirement.

2.2. ACCOUNT CREATION AND ACCURACY

You agree to provide accurate information and keep it current. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.

2.3. ACCOUNT SECURITY

Notify us immediately of any unauthorized access or suspected security incident relating to your account.

3. MEMBERSHIP, BILLING, AUTO-RENEWAL, AND CANCELLATION

3.1. MEMBERSHIP PLANS

Get Blue offers subscription-based membership plans (each, a “Membership”). Membership features and pricing are described at purchase or within the Services and may change as permitted by law.

3.2. AUTHORIZATION; RECURRING BILLING

By purchasing a Membership, you authorize Get Blue (and our payment processor) to charge your payment method on a recurring basis until you cancel, including applicable taxes. Payment is collected in full at the start of each billing period. For Quarterly, and Annual Memberships, the full amount for the applicable period is charged as a single upfront payment on your enrollment date and on each subsequent renewal date.

3.3. AUTO-RENEWAL & CONTINUOUS SERVICE

IMPORTANT: YOUR MEMBERSHIP WILL AUTOMATICALLY RENEW AND YOU WILL BE CHARGED THE THEN-CURRENT MEMBERSHIP FEE UNLESS YOU CANCEL BEFORE THE END OF YOUR CURRENT BILLING PERIOD.

By purchasing a Membership, you expressly acknowledge and agree that:

• Your Membership will automatically renew for successive periods of the same duration as your initial term (monthly, quarterly, or annual) unless you cancel
• Get Blue (or its payment processor) is authorized to charge your payment method at the then-current rate upon each renewal
• You will receive a reminder notice at least seven (7) days before each renewal date, sent to the email address associated with your account, stating the renewal date, the amount to be charged, and how to cancel
• You may cancel at any time using the methods described below

3.4. CANCELLATION

You may cancel your Membership at any time through any of the following methods:

• Through your account settings in the Get Blue billing dashboard or web portal (available 24/7)
• By emailing support@getblue.com or opening a support ticket

The cancellation mechanism will be at least as easy to use as the method you used to subscribe. Cancellation is effective at the end of your current billing period. You will retain access to the Services through the end of the period you have already paid for.

Non-use of the Services, deleting the app, or failing to log in does not constitute cancellation.

3.5. REFUNDS

Refund eligibility (if any) is governed by the Get Blue Membership Agreement / Cancellation and Refund Policy (or other policy disclosed at purchase).

3.6. PAYMENT DISPUTES

If you dispute a charge, contact us first. Chargebacks or reversed payments may result in immediate suspension or termination of access.

4. YOUR USE OF THE SERVICES

4.1. LICENSE GRANT

Subject to these Terms, Get Blue grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your personal, non-commercial use.

4.2. RESTRICTIONS

You agree not to:

• Copy, modify, distribute, sell, or lease any part of the Services
• Reverse engineer, decompile, or attempt to extract source code
• Use the Services in any unlawful manner or in violation of these Terms
• Interfere with or disrupt the Services or security features
• Access the Services using automated means (scrapers, bots) without our written permission
• Upload malware, harmful code, or attempt unauthorized access
• Misrepresent your identity or provide false information

Access, scrape, extract, reproduce, or automate interaction with the Services or any outputs, data, or content generated by the Services without Get Blue’s prior written authorization.

4.3. USER CONTENT

If you submit content (e.g., notes, messages, feedback, tags, uploaded files) (“User Content”), you:

• Retain ownership of your User Content, and
• Grant Get Blue a worldwide, non-exclusive, royalty-free license to host, store, process, display, and use such User Content solely to operate, improve, and provide the Services.

You represent you have the rights to submit User Content and that it does not violate law or third-party rights.

4.4. ACCEPTABLE CONDUCT

You will maintain a respectful environment in communications (e.g., coaching/support interactions). We may restrict accounts that engage in harassment, abuse, or harmful conduct.

5. AUTOMATED PROCESSING AND AI-ASSISTED FEATURES

5.1. HOW THE SERVICES USE AUTOMATED PROCESSING

The Services use a combination of rules-based engines and artificial intelligence (“AI”) to generate personalized lifestyle insights, prioritizations, and guidance. These systems analyze data you provide or connect (such as wearable signals, lab values, activity inputs, and contextual information) to identify patterns, assess priorities, and suggest actions.

The core decision-making logic is governed by deterministic, rules-based engines. AI assists by generating natural language explanations and interpreting ambiguous inputs but does not independently make recommendations. All AI-generated outputs are subject to system-level guardrails, including safety checks and contraindication logic, before being presented to you.

Blue’s  AI guidance and voice features are powered by third-party providers. Full details, including provider names and data handling obligations, are in our Privacy Policy.

5.2. WHAT AUTOMATED PROCESSING DOES NOT DO

• Automated processing does not diagnose, treat, or prevent any disease or medical condition
• AI does not override system safety rules or contraindication logic
• Automated outputs are informational only and do not constitute medical, clinical, or professional advice
• The system does not make legally or medically significant decisions about you without human oversight

5.3. YOUR RIGHTS REGARDING AUTOMATED PROCESSING

Depending on your jurisdiction, you may have the right to:

• Be informed about the use of automated processing in the Services (this section provides that notice)
• Request information about the general logic involved in automated processing that affects you
• Request human review of an automated output that you believe is inaccurate or unfair
• Object to certain types of automated processing

To exercise these rights, contact privacy@getblue.com.

6. MONITORING AND REVIEW OF INTERACTIONS

6.1. OUR RIGHT TO ACCESS AND REVIEW

Get Blue may access, review, retain, and analyze records of your interactions with the Services — including conversations with Blue, inputs you submit, and outputs generated on your behalf — for the following purposes:

• Safety monitoring - to identify and respond to interactions that may pose a risk to your health, safety, or the safety of others;
• Quality assurance - to evaluate the accuracy, relevance, and appropriateness of guidance and outputs generated by the Services;
• Product improvement - to improve the performance, personalization, and reliability of the Services, including AI and rules-based systems;
• Compliance - to comply with applicable laws, regulations, or legal process, or to respond to lawful requests from government or regulatory authorities;
• Enforcement - to investigate potential violations of these Terms or our policies and to protect the rights, property, and interests of Get Blue, our users, and third parties.

6.2. HOW WE HANDLE REVIEWED CONTENT

Any interactions accessed or reviewed under this section are handled in accordance with our Privacy Policy. Get Blue will not sell the content of your conversations or use them for purposes unrelated to the operation, improvement, safety, and protection of the Services.

6.3. YOUR ACKNOWLEDGMENT

By using the Services — including Blue and any other AI-assisted or coached features — you acknowledge and consent to Get Blue’s right to access and review your interactions as described in this section.

7. CONNECTED DEVICES, THIRD-PARTY SERVICES, AND INTEGRATIONS

7.1. THIRD-PARTY SERVICES

The Services may integrate with third-party services (wearables, Apple Health, Google Health Connect, lab providers, etc.). Your use of third-party services is governed by their terms and privacy policies.

7.2. PERMISSIONS AND DATA FLOWS

When you enable an integration, you authorize Get Blue to access and process the data made available through that integration according to your permissions and our Privacy Policy.

7.3. DATA INTEGRATION SERVICES

Some wearable integrations are facilitated by a third-party data integration service acting on Get Blue’s behalf. When you connect a wearable, you may be directed to that service’s interface to authenticate your wearable account. Data collected through this service is processed under Get Blue’s Privacy Policy and a contractual data processing agreement between Get Blue and the service provider; the service provider does not use your data for its own purposes.

7.4. NO RESPONSIBILITY FOR THIRD PARTIES

Get Blue is not responsible for third-party products, data accuracy, availability, security, or the acts or omissions of third parties.

8. GET BLUE CONNECT / DATA SHARING (OPTIONAL)

If the Services include features enabling you to share selected data with a third party (e.g., a coach, clinician, researcher, employer, or family member), you acknowledge:

• Sharing is opt-in and controlled by you,
• You are responsible for choosing recipients, and
• Once shared, the recipient may process your information under their own policies and obligations.

You can withdraw sharing consent as described in the Services, but withdrawal does not affect data previously accessed or retained by the recipient.

9. INTELLECTUAL PROPERTY

9.1. OUR INTELLECTUAL PROPERTY

The Services, including software, interfaces, designs, content, trademarks, and all related IP, are owned by Get Blue or our licensors. Except for the limited license granted above, no rights are transferred to you.

9.2. FEEDBACK

If you provide feedback or suggestions, you grant Get Blue the right to use them without restriction or compensation.

10. PRIVACY

Your use of the Services is subject to our Privacy Policy, which describes how we collect, use, and share personal data.

11. DISCLAIMER OF WARRANTIES

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” GET BLUE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Services will be uninterrupted, error-free, or that any insights will be accurate, complete, or suitable for your purposes.

12. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• GET BLUE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS, LOST DATA, OR BUSINESS INTERRUPTION.
• GET BLUE’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID TO GET BLUE FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM (OR $100 IF GREATER IS NOT PERMITTED).

Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

13. INDEMNIFICATION

You agree to indemnify and hold harmless Get Blue and its officers, directors, employees, and agents from any claims, damages, liabilities, and expenses (including attorneys’ fees) arising out of:

• Your use of the Services,
• Your violation of these Terms, or
• Your User Content or infringement of third-party rights.

14. TERMINATION

Get Blue reserves the right, in its sole discretion, to interpret, enforce, suspend, or terminate access to the Services as necessary to protect the integrity of the platform, the safety of users, compliance with applicable law, or Get Blue’s legal and operational interests.

We may suspend or terminate your access to the Services at any time if:

• You violate these Terms,
• You misuse the Services or create risk, or
• We must do so for security or legal reasons.

You may stop using the Services at any time. Termination does not eliminate payment obligations incurred before termination and does not affect provisions intended to survive (e.g., disclaimers, limitation of liability).

15. DISPUTE RESOLUTION; ARBITRATION; CLASS ACTION WAIVER (U.S.)

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL. IT CONTAINS PROCEDURES FOR MANDATORY BINDING ARBITRATION AND A CLASS ACTION WAIVER.

15.1. INFORMAL RESOLUTION

Before initiating any formal dispute resolution proceeding, you and Get Blue each agree to attempt to resolve any dispute informally for at least thirty (30) days. The informal process begins when one party sends the other a written notice describing the dispute and the relief sought (“Dispute Notice”). Dispute Notices to Get Blue should be sent by email to support@getblue.com and by mail to Get Blue LLC, PO Box 20, Hanover, MA 02339, Attn: Legal. Get Blue will send Dispute Notices to your email address on file. During the 30-day period, the parties will attempt to negotiate a resolution in good faith.

15.2. BINDING ARBITRATION

If the dispute is not resolved informally within thirty (30) days, either party may initiate binding arbitration. Except where prohibited by applicable law, any dispute, claim, or controversy arising out of or relating to these Terms, the Services, or your relationship with Get Blue (collectively, “Disputes”) will be resolved exclusively through final and binding individual arbitration, rather than in court, except as set forth below.

Arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules then in effect, which are available at www.adr.org. If the AAA is unavailable, the parties will mutually agree on an alternative arbitration administrator, or a court of competent jurisdiction will appoint one.

Arbitration Procedures:

• The arbitration will be conducted by a single arbitrator
• The arbitration will take place in the county where you reside, unless you and Get Blue agree otherwise, or unless the arbitrator determines another location is appropriate
• The arbitrator may conduct hearings by telephone, videoconference, or in person, as the arbitrator determines is appropriate
• The arbitrator will apply the substantive law specified in the Governing Law section of these Terms
• The arbitrator’s decision will be final and binding, and judgment on the award may be entered in any court of competent jurisdiction
• The arbitrator may award the same relief that a court could award, including injunctive or declaratory relief, but only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim

Fees and Costs:

Get Blue will pay all AAA filing fees, administration fees, and arbitrator fees for claims where the amount in controversy is less than $25,000, unless the arbitrator determines your claim is frivolous. For claims above $25,000, fees and costs will be allocated in accordance with the AAA Consumer Arbitration Rules. Each party bears its own attorneys’ fees unless applicable law or the arbitrator’s award provides otherwise.

15.3. CLASS ACTION WAIVER

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU AND GET BLUE EACH AGREE THAT DISPUTES WILL BE RESOLVED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. Neither you nor Get Blue may serve as a class representative, class member, or participate in a class, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of class, consolidated, or representative proceeding.

If a court or arbitrator determines that this class action waiver is unenforceable as to a particular claim or request for relief, then that claim or request for relief (and only that claim or request for relief) will be severed from the arbitration and may be brought in court, subject to the Governing Law and jurisdiction provisions of these Terms.

15.4 EXCEPTIONS TO ARBITRATION

• Either party may bring an individual action in small claims court for Disputes within the court’s jurisdictional limits
• Either party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of a party’s intellectual property rights, copyrights, trademarks, trade secrets, or to address unauthorized access to the Services
• This arbitration provision does not preclude you from bringing issues to the attention of federal, state, or local agencies that may be able to seek relief on your behalf

15.5. OPT-OUT RIGHT

You may opt out of this arbitration provision by sending written notice to support@getblue.com within thirty (30) days of first accepting these Terms. Your notice must include your name, email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you opt out, all other provisions of these Terms remain in effect. Opting out does not affect any prior arbitration agreement.

15.6. SURVIVAL

This arbitration and class action waiver section survives termination of your account or these Terms.

16. GOVERNING LAW

These Terms are governed by the laws of Delaware, without regard to conflict-of-law principles, except where consumer protection laws require otherwise.

17. CHANGES TO THE SERVICES OR TERMS

We may modify the Services and these Terms from time to time. If changes are material, we will provide notice (e.g., in-app, email). Continued use after the effective date constitutes acceptance.

18. TEXT MESSAGE

Get Blue LLC offers text messaging to users who opt in. You may opt in at https://www.getblue.com/start-today or https://www.getblue.com/contact by entering your phone number and checking the SMS consent box. By opting in, you agree to receive the following text messages from Get Blue LLC:

• Account verification codes, delivered through AWS
• Reminders for scheduled coaching sessions and Personalized Consultations, delivered through HubSpot

Consent to receive text messages is not a condition of purchase. Message frequency varies. Message and data rates may apply for any messages sent to you from us and to us from you. Text "HELP" for help. Text "STOP" to opt out at any time. Carriers are not liable for delayed or undelivered messages.

If you have questions about your text or data plan, contact your wireless provider. For questions about our services, email support@getblue.com. For information about how we handle your information, see our Privacy Policy at https://www.getblue.com/privacy-policy.

19. CONTACT

Get Blue LLC
PO BOX 20
Hanover, MA 02339
Email: privacy@getblue.com

20. ENTIRE AGREEMENT

These Terms, together with the Privacy Policy and any other referenced policies (e.g., Membership Agreement, Informed Consent), constitute the entire agreement between you and Get Blue regarding the Services.