Cookie Policy

GET BLUE’S COMMITMENT TO PRIVACY

This Cookie Policy explains how Get Blue LLC (“Get Blue,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our websites, use our web-based services, or interact with related online features (collectively, the “Sites”). This Cookie Policy supplements our Privacy Policy.

1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?

Cookies are small text files placed on your device by a website or service. They allow the site to recognize your device, store preferences, and support functionality.

We also use similar technologies, including:

• SDKs (Software Development Kits)
• Pixels and tags
• Local storage and session storage
• Log files and identifiers

For simplicity, we refer to all of these collectively as “cookies” in this Policy.

2. WHY GET BLUE USES COOKIES?

Get Blue uses cookies only for purposes consistent with providing, securing, improving, and measuring the Services. Cookies help us:

• Ensure the Sites function correctly
• Keep users signed in
• Remember preferences
• Understand usage patterns
• Measure performance and reliability
• Attribute marketing campaigns (where permitted)

We do not use cookies to diagnose health conditions or make medical decisions.

3. TYPES OF COOKIES WE USE

3.1. STRICTLY NECESSARY COOKIES

These cookies are essential for the operation of our Sites and Services and cannot be disabled in our systems.

Examples include cookies used to:

• Authenticate users
• Maintain sessions
• Enable security features
• Prevent fraud and abuse
• Load pages and core functionality

Legal basis: Legitimate interest / necessary to provide the service.

3.2. FUNCTIONAL COOKIES

These cookies allow the Sites to remember choices you make and provide enhanced functionality and personalization.

Examples include:

• Language or region preferences
• Saved settings
• Feature toggles

If you disable these cookies, some features may not function properly.

3.3. ANALYTICS AND PERFORMANCE COOKIES

These cookies help us understand how visitors interact with the Sites so we can improve performance, usability, and content.

Examples of data collected:

• Pages visited and time spent
• Interaction patterns
• Error events and load times
• Aggregate usage trends

Analytics data is generally aggregated and not used to identify you directly.

Examples of tools:
We may use privacy-focused analytics providers or first-party analytics tools. Where third-party analytics tools are used, data is processed under contractual safeguards.

Legal basis: Consent where required; otherwise legitimate interest.

3.4. ADVERTISING, ATTRIBUTION, AND MEASUREMENT COOKIES

These cookies help us:

• Measure the effectiveness of marketing campaigns
• Understand how users discover Get Blue
• Avoid showing irrelevant or repetitive messages

Important limitations:

• We do not use health-related Service data for advertising
• We do not sell personal data
• We do not allow third-party advertisers to independently use Get Blue Service data
• Advertising cookies are used primarily for attribution and measurement, not behavioral profiling based on health data

Examples include:

• Campaign source attribution (e.g., referral, ad click)
• Conversion tracking
• Audience suppression (e.g., avoiding ads to existing members)

Legal basis: Consent where required.

3.5. SOCIAL MEDIA COOKIES

If our Sites include social media features (e.g., embedded content or sharing buttons), those platforms may set cookies subject to their own policies.

Get Blue does not control how social media platforms use their cookies.

4. COOKIES IN MOBILE APPS

Mobile applications do not use browser cookies in the same way as websites. Instead, we may use:

• Mobile SDKs
• Device identifiers
• App analytics tools

These technologies serve similar purposes (analytics, performance, attribution) and are governed by:

• This Cookie Policy
• The Privacy Policy
• Your device-level permission settings
• Platform requirements (Apple App Tracking Transparency, Google Play policies)

Where required, we request consent before enabling tracking.

5. YOUR COOKIE CHOICES AND CONTROLS

5.1. COOKIE PREFERENCE TOOLS (WEB)

Where available, you may manage cookie preferences through our cookie banner or settings tool, including opting out of non-essential cookies.

5.2. BROWSER CONTROLS

Most browsers allow you to:

• View cookies stored on your device
• Delete cookies
• Block cookies altogether

Note: Blocking cookies may affect site functionality.

5.3. ADVERTISING OPT-OUTS

You may also opt out of certain interest-based advertising through industry tools such as:

• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

These tools apply only to participating companies and do not control Get Blue’s internal use of data.

5.4. MOBILE CONTROLS

On mobile devices, you can control tracking through:

• Apple App Tracking Transparency (ATT) settings
• Android privacy and ads settings

6. DATA SHARING RELATED TO COOKIES

Cookie-derived data may be shared with:

• Analytics providers
• Hosting and infrastructure partners
• Marketing measurement partners

Such sharing is limited to the purposes described in this Policy and subject to contractual safeguards. We do not permit these partners to use the data for their own independent purposes.

7. INTERNATIONAL USERS

If you access our Sites from outside the United States, cookie data may be processed in jurisdictions with different data protection laws. We apply safeguards consistent with our Privacy Policy.

8. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time. Material changes will be reflected by updating the “Last Updated” date and, where appropriate, providing additional notice.

9. CONTACT US

If you have questions about this Cookie Policy or our use of cookies, contact:

Get Blue LLC
PO Box 20
Hanover, MA 02339
Email: privacy@getblue.com